Google+ punditry

Google+ LogoSome loose reflections on Google+ vs The Rest of Social Media:

  • Why no Twitter integration? Maybe, just maybe, someone at Google noticed that Twitter integration made Buzz kinda pointless. The platform never got any momentum qua platform, because there was no reason for publishers to switch. G+ has (forgive me) exclusive content. It already feels like it has value. It already feels like a community.
  • Whither Facebook? Google+ is a data play. Revenue will come from smarter ads across the web. This means G+ can (and hopefully will) remain ad-free. I’ve been expecting Facebook to announce a demographically targetted, web-wide ad network for a while now. But they have a problem. Sure like buttons and┬ácomment widgets give them some tracking fu, but it’s puny compared with the data Google can access via their analytics (used on 40% of websites) and search products. A suggestion: FB’s app platform is the best thing it’s got going for it. They should focus on that.
  • Twitter? Twitter is remarkably resilient, but survival hinges on finding a way to monetize end-user experience without damaging their interop with other services. Tricky.
  • LinkedIn?┬áProbably fine. They’ve got some unique, business-friendly features (recommendations and referrals) which G+ is extremely unlikely to replicate. Yes, I’m saying that making it slightly awkward to contact people outside your network can be a good thing.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s